Top 10 Influencer Marketing Agencies in India
The top influencer marketing agencies in India in 2026 include UnAverage, WhizCo, Grynow, Chtrbox, Confluencr, One Impression, Kofluence, Buzzoka, Influencer.in and Monk Entertainment. The best one for you depends on your goal (sales, reach or content), your budget and how much work you want to keep in-house.
India now has hundreds of influencer marketing companies, and most of their websites say the same thing: "data-driven", "end-to-end", "thousands of creators". That makes shortlisting harder than it should be.
This guide cuts through it. For each agency we cover how it works, what it's verifiably known for and the type of brand it suits best. Then we show you how to choose, what it costs and the rules your campaign has to follow.
Disclosure: this guide is published by UnAverage, the D2C growth vertical of WhizCo. Both are listed below. We've kept their entries to the same format as everyone else's and been clear about when another agency is the better fit.
Quick comparison: India's top influencer marketing agencies at a glance
Agency | Model | Known for | Best for |
|---|---|---|---|
UnAverage | Full-service D2C growth agency | Creator campaigns planned with paid social and marketplaces | D2C brands measured on sales and ROAS |
WhizCo | Full-service influencer + creative-tech agency | 100,000+ creators across India and the Middle East; CGI, AR and AI content | Large multi-creator campaigns and creative-tech work |
Grynow | Full-service agency | Micro-influencer campaigns, 3,500+ campaigns run | Frequent campaigns and international markets |
Chtrbox | Agency with a large creator network | 300,000+ creators; owned by QYOU Media | Established brands wanting scale and regional reach |
Confluencr | Full-service agency | YouTube and Instagram campaigns for apps | Fintech, travel and consumer-app brands |
One Impression | Hybrid agency-platform | 7 million+ creators; operates in 14+ countries | FMCG and e-commerce brands running many creators |
Kofluence | Data-led marketplace | AI discovery, pricing benchmarks, performance tracking | Performance marketers who want data and control |
Buzzoka | Full-service agency | Banking and insurance activations, nano-influencer programmes | Regulated categories and mass nano campaigns |
Influencer.in | Agency within the Social Beat group | 750,000+ creators; large consumer brands | Brands wanting influencer plus wider digital support |
Monk Entertainment | Talent management + branded content | ~120 exclusive creators, video production | Premium creator-led content with top YouTubers |
How we chose these agencies
We didn't rank by follower counts or ad spend claims. Each agency had to meet four tests:
Verifiable track record: named campaigns, clients or funding reported by credible trade or business media.
India focus: a meaningful share of work for brands selling in India.
A clear specialism: something it does noticeably better than a generalist.
Range of models: we included full-service agencies, hybrids and data-led platforms, because the right model matters as much as the right name.
Facts below come from trade coverage (mainly Storyboard18), company filings data and the agencies' own sites. Where a figure is self-reported, we say so.
The 10 best influencer marketing agencies in India
1. UnAverage
UnAverage is the Delhi-based D2C vertical of WhizCo. It plans influencer and UGC campaigns alongside paid social, marketplace and quick-commerce activity, so creator content is judged on what it sells, not just on views. As WhizCo co-founder Prerna Goel put it to Storyboard18: "For D2C brands, the end goal is sales."
Services: influencer and UGC campaigns, AI-assisted content, performance marketing, AR and experiential work
Notable work: Novus Life Sciences (D2C)
Best for: D2C brands that need creator content and paid media to work as one growth engine
Less suited to: pure awareness campaigns for very large advertisers, where WhizCo is the better fit
2. WhizCo
WhizCo started in 2017 as Talent Swag, an Instagram creator discovery page founded by Prerna Goel and Aastha Goel, with Keshav Jindal joining later. Brands began asking it to run campaigns, and it became an agency. It now manages 100,000+ creators across India and the Middle East and has worked with creator platforms including Roposo, ShareChat, Moj and Josh.
Services: influencer marketing, creator management, creative tech (CGI, AR, AI-led content), social media management, scripting and production, live commerce
Notable work: onboarded 200+ macro creators for Kuku FM's subscriber growth; creative-tech work for Reliance, Tata, Aditya Birla and ITC; production for Anarock
Best for: brands running large creator volumes, or campaigns that combine creators with CGI or AR
Worth knowing: bootstrapped and profitable, according to its founders
3. Grynow
Founded by Washib Khan, Grynow built its name on micro-influencer campaigns and has since expanded to the Middle East, US, UK, Indonesia and the Philippines. It reports more than 3,500 campaigns.
Services: micro to celebrity influencer campaigns, meme marketing, international campaigns
Notable clients: Amazon, Meta, Puma, Coca-Cola, Sony, H&M, McDonald's
Best for: brands running frequent multi-creator campaigns or expanding into the Gulf and Southeast Asia
4. Chtrbox
Chtrbox connects brands with a network of 300,000+ creators and says it has worked with 100+ brands. US-based QYOU Media acquired it in 2021, and it's led by Group CEO Raj Mishra.
Services: influencer campaigns, social media management (ChtrSocial), content and talent services
Best for: established brands that want scale and reach beyond metros
5. Confluencr
Confluencr was founded in Mumbai in 2019 by Sahiba Dhandhania and Hitesh Lalwani. It runs data-driven YouTube and Instagram campaigns, with most of its work for consumer apps.
Services: YouTube and Instagram influencer campaigns, content production
Notable clients: Yatra, GOVO, FRND, Glance
Best for: app-first brands in fintech, travel and consumer tech that measure installs and sign-ups
6. One Impression
One Impression was founded in Gurugram in 2018 by brothers Apaksh and Jivesh Gupta. It raised a USD 10 million Series A in 2023, led by Krafton, and reports access to 7 million+ creators across 14+ countries.
Services: creator discovery, pricing, contracts, payments and delivery tracking, plus managed campaigns
Notable clients: Amazon, HUL, Meesho, Mamaearth, Myntra, Mars
Best for: FMCG and e-commerce brands running many creators across languages
7. Kofluence
Kofluence was founded in 2019 by Ritesh Ujjwal and Sreeram Reddy Vanga, who previously built and sold gaming companies. It raised USD 4 million in a round led by Zerodha co-founder Nikhil Kamath and reported revenue of ₹52.5 crore in FY25 (Apr 2024–Mar 2025), up from ₹41.1 crore. It says it has 600,000+ creators.
Services: AI-led creator discovery, pricing benchmarks, performance tracking, campaign workflows
Best for: performance marketers and apps that want data and control over creator selection
8. Buzzoka
Buzzoka was founded in 2017 by Ashitosh Harbola and Prateek Mishra. It's known for financial-services work, including 2,000+ influencers for SBI YONO and campaigns for HDFC Life, and for an early nano-influencer programme.
Services: strategy-led influencer campaigns, nano and micro activations
Best for: banking, insurance and other regulated categories, and brands that want mass nano-creator activation
9. Influencer.in
Influencer.in is the influencer marketing arm of Social Beat, the digital agency co-founded by Vikas Chawla. It reports a network of 750,000+ creators.
Notable clients: Flipkart, TATA CLiQ, boAt, Samsung, Samsonite, ITC, Puma
Best for: brands that want influencer campaigns alongside wider digital services from one group
10. Monk Entertainment
Monk Entertainment was founded in 2017 by Viraj Sheth, with Ranveer Allahbadia as co-founder. It manages around 120 exclusive creators and produces branded video content.
Services: talent management, influencer campaigns, video production, branded content
Notable clients: Nykaa Man, Groww, Puma, Skechers, Sony Music, Gillette
Best for: brands that want premium, creator-led video with well-known YouTube talent
Agency, hybrid or platform: which model fits your brand?
The biggest choice isn't which name, it's which model.
Model | You get | You keep in-house | Choose it if |
|---|---|---|---|
Full-service agency (UnAverage, WhizCo, Grynow, Confluencr, Buzzoka) | Strategy, creator selection, briefs, approvals, reporting | Budget sign-off and brand approvals | You have no team for creator ops, or the campaign is complex |
Hybrid agency-platform (One Impression, Chtrbox) | Large creator access with managed or self-serve options | Some planning and approvals | You run many creators and want flexibility |
Influencer marketing platform in India (Kofluence; self-serve tools such as Qoruz) | Discovery, data and workflow tools | Strategy, outreach and creative | You already run creator campaigns and want lower cost per campaign |
If creators are new to your marketing mix, start with a full-service agency. Once you've learned what works, a platform can cut costs on repeat campaigns.
How to choose an influencer marketing company in India
Start with the outcome. An agency that's great at awareness for a large FMCG brand may be wrong for a D2C brand that needs orders this month.
Questions to ask before you sign
Which metric will you be accountable for? Reach, engagement, installs, sales or content volume. Get it in writing.
Can I see two case studies in my category? Ask for results, not just the creative.
How do you choose creators? Look for audience location, age and fake-follower checks, not just follower count.
What's the budget split? Ask for creator fees, management fee and production shown separately.
Who owns the content, and for how long? Usage rights for ads should list platforms and duration.
How do you handle drop-offs and delays? Good agencies plan buffers, especially for barter campaigns.
How will you report? Agree on the dashboard and reporting dates up front.
How much do influencer marketing services in India cost?
There's no standard rate card. Cost depends on five things:
Creator tier: nano and micro creators cost far less per post than macro creators or celebrities.
Format and platform: a YouTube integration usually costs more than an Instagram Story.
Usage rights and exclusivity: running creator content as ads, or blocking competitors, adds to the fee.
Production: shoots, editing and CGI or AR work are priced separately.
Agency model: a management fee or retainer for full-service work, or a subscription or per-campaign fee for platforms.
The bottom line
The best influencer marketing agency in India is the one whose model and strengths match your goal. Shortlist two or three from the table above, send each the same brief and compare their answers to the seven questions.
If you're a D2C brand and sales are the number that matters, talk to UnAverage. We'll tell you honestly whether we're the right fit.
FAQs
Which is the best influencer marketing agency in India?
There's no single best agency for every brand. For D2C brands focused on sales, UnAverage is built for that goal. For large creator volumes, WhizCo, Grynow and One Impression are strong options. For data-led self-management, Kofluence fits.
What do influencer marketing agencies in India do?
They plan the campaign, find and vet creators, negotiate fees and usage rights, write briefs, approve content, make sure posts are properly disclosed and report results. Full-service agencies also handle production and paid amplification.
What's the difference between an influencer marketing agency and a platform?
An agency runs the campaign for you. A platform gives you tools to find, contact and track creators yourself. Agencies cost more per campaign but need less of your team's time.
How much does an influencer campaign cost in India?
It depends on creator tier, format, usage rights, production and the agency's fee. Nano-creator campaigns can start at a few thousand rupees per creator, while celebrity campaigns run far higher. Ask for a breakdown before you sign.
Are micro-influencers better than celebrities?
For most sales and engagement goals, a group of micro creators gives you more content, more audiences and better trust for the same budget. Celebrities still win when you need instant reach and recognition, such as a big launch.
Do influencers in India have to disclose paid posts?
Yes. ASCI guidelines require a clear label on paid, gifted or incentivised content, placed where viewers will see it straight away.
How do brands measure influencer campaign ROI?
Match the metric to the goal. Use reach and engagement for awareness, tracked links and discount codes for sales, and app installs for apps. Also count the value of content you reuse in ads.