The top influencer marketing agencies and platforms in India in 2026 include UnAverage, WhizCo, Grynow, Chtrbox, Confluencr, Buzzoka, One Impression, Kofluence, Influencer Connect and Impulze.ai. They fall into three groups:
Full-service agencies (UnAverage, WhizCo, Grynow, Confluencr, Buzzoka): a team plans, negotiates and runs campaigns for you.
Hybrid agency-platforms (Chtrbox, One Impression, Kofluence): a large creator marketplace plus a managed-service team.
Self-serve software (Qoruz, Impulze.ai): discovery, analytics and campaign tools for in-house teams and agencies.
If you lack in-house bandwidth, start with a full-service agency. If you already run creator campaigns and want better data, a platform will cost less over time.
How we chose these agencies
We shortlisted firms that are headquartered in India, bring at least five years of influencer marketing experience (as a company or, for newer firms, through the founding team), and have publicly verifiable brand work or funding. We then checked each company's own site, press coverage and business databases for four things:
Operating model: managed service, self-serve software, or both.
Track record: named clients, campaign volume and awards that can be traced to a source.
Specialisation: what the firm is visibly strongest at, such as regional creators, fintech, celebrity tie-ups or creator data.
Scale signals: creator network size, funding and team, where disclosed.
The list is not a ranking of quality beyond the first slot. Network sizes are each company's own claims and are counted differently, so don't compare them directly.
The 10 influencer marketing agencies in India
1. UnAverage:
UnAverage is a Delhi-based D2C growth agency built by the team behind WhizCo. Its pitch is simple: influencer marketing shouldn't sit in a silo. Creator campaigns are planned alongside paid social, marketplace and quick-commerce listings, and content production, so a creator video can become a Meta ad and a product-page asset in the same sprint.
The leadership brings over eight years of performance marketing experience, including strategy work for Amazon, Myntra, Nykaa and Reliance Trends.
What you get: influencer and UGC campaigns, AI-assisted content, performance marketing, marketplace and quick-commerce marketing, AR and experiential work.
Best for: D2C and consumer brands that need creator activity to show up in ROAS, not just reach.
Worth asking: which creator categories and cities they have run recently for brands at your stage.
2. WhizCo:
WhizCo began in December 2017 as Talent Swag, an Instagram creator community, and rebranded as WhizCo in 2019. It made its name onboarding and managing creators for short-video apps such as ShareChat, Moj and MX TakaTak.
That creator-management background carries into its brand work: it onboards, briefs and coordinates creators across categories and languages, which suits campaigns that need many creators live at once.
What you get: influencer campaign planning and execution, creator discovery and management, UGC, creator-led social commerce.
Best for: brands running many creators at once that want one team handling onboarding, briefs and approvals.
Worth asking: how many creators they typically activate per campaign and how content approvals are managed.
3. Grynow:
Grynow signed its first client in November 2017 and later expanded into Indonesia, the UAE and the US. Founded by Washib Khan, it claims 3,500+ campaigns for brands such as Amazon, Coca-Cola, Sony and Puma.
It also runs celebrity influencer and meme marketing services.
What you get: micro to celebrity campaigns, YouTube and Instagram programmes, meme marketing, international campaigns.
Best for: brands running frequent, multi-creator campaigns or expanding into the Gulf and Southeast Asia.
Worth asking: how creators are vetted for fake followers at that volume.
4. Chtrbox
Chtrbox was founded in 2016 and connects brands with 300,000+ creators. It was acquired by QYOU Media, a creator-media group listed on Canada's TSX Venture Exchange, and is now led by Raj Mishra, a former TikTok India country head.
Between 50% and 60% of its campaigns include regional creators. It runs separate verticals for social media (ChtrSocial), video production (ChtrStudios), talent management, youth marketing and regional content (BharatBox), per its LinkedIn profile.
What you get: data-led discovery, campaign execution, talent management, social and video production.
Best for: established brands that want Tier 2 and Tier 3 reach with one partner handling everything.
Worth asking: which vertical will own your account and who your day-to-day lead is.
5. Confluencr
Confluencr was founded in Mumbai in 2019 by Sahiba Dhandhania and Hitesh Lalwani. It is part of the Walnut Folks Group and has worked with brands including Flipkart, Groww and Royal Enfield.
Its client base leans towards fintech, ed-tech and e-commerce, and it has moved into in-house content production.
What you get: YouTube and Instagram campaigns, podcast integrations, content production, international creator campaigns.
Best for: app-first brands where explaining the product matters as much as reach.
Worth asking: case studies with install or sign-up numbers, not only views.
6. Buzzoka
Buzzoka was founded in 2017 by Ashutosh Harbola and Prateek Mishra and has worked with Pizza Hut, Amazon.in, Skoda and Jeep.
It is known for large banking and insurance activations, including 2,000+ creators for SBI YONO and campaigns for HDFC Life, plus an early nano-influencer programme.
What you get: strategy-led campaigns, nano-influencer programmes, meme marketing, influencer-led commerce.
Best for: regulated categories (banking, insurance) and brands wanting mass nano-creator activation.
Worth asking: how they handle compliance review for financial product content.
7. One Impression:
One Impression was founded in 2018 by brothers Apaksh and Jivesh Gupta. It raised $10 million in a round led by Krafton in 2023 and reported 7 million+ creators on its platform, from village-level nano creators to Bollywood actors.
The platform handles pricing, contracts, payments and delivery tracking, not just discovery.
What you get: creator marketplace, automated campaign activation, contracts and payouts, performance tracking.
Best for: FMCG and e-commerce brands running many creators, many languages, on tight timelines.
Worth asking: how creator pricing is set and how much strategy support is included.
8. Kofluence:
Kofluence was founded in 2019 by Ritesh Ujjwal and Sreeram Reddy Vanga and has raised $4 million, in a round led by Zerodha co-founder Nikhil Kamath. It reported revenue of ₹52.5 crore in FY25.
Its differentiator is a pay-per-measurable-action model that ties spend to clicks, installs or conversions, plus AI matching with fraud detection.
What you get: creator discovery, AI matchmaking, campaign management, outcome-linked pricing.
Best for: apps and performance marketers who want creator spend judged like ad spend.
Worth asking: how conversions are tracked and attributed across creators.
9. Impulze.ai:
Impulze.ai is a discovery and campaign management platform aimed at influencer agencies and consumer brands. It says it covers 400M+ creators across Instagram, YouTube and TikTok, with outreach, shortlisting and tracking in one workflow.
Unlike the other nine, it doesn't run campaigns for you; it replaces spreadsheets for teams that do.
What you get: creator search with 30+ filters, analytics, outreach, campaign tracking, a free Chrome extension.
Best for: small agencies and D2C teams that run campaigns themselves.
Worth asking: how deep its India-specific audience data is compared with global coverage.
10. Influencer Connect
Influencer Connect is an influencer marketing platform/agency focused on helping brands connect with creators and execute influencer-led campaigns.
Its services can include influencer discovery, creator collaborations, campaign planning, content coordination, and campaign management.
Key Services
Influencer marketing
Influencer discovery
Creator collaborations
Campaign management
Social media campaigns
Content collaborations
How to choose an influencer marketing agency in India
- Start with one measurable goal. Awareness, content, installs and sales need different creators and different reports. Pick the primary one before you brief anyone.
- Ask how creators are vetted. Follower counts are easy to inflate. Ask what the agency checks: audience location and age, engagement quality, fake-follower signals, and past brand conflicts.
- Ask for case studies in your category. A strong beauty campaign says little about how an agency handles a lending app. Request results in your category and at your budget level.
- Check disclosure and compliance. ASCI's influencer guidelines require paid content to be clearly labelled. Ask how the agency briefs creators on disclosure, and who reviews claims in regulated categories such as finance, health and food.
- Agree reporting before launch. Fix the metrics upfront: reach and views for awareness; saves and comments for engagement; clicks, codes or UTM-tracked sales for performance.
- Clarify usage rights. If you plan to run creator content as ads, the contract must say so, along with the duration and platforms. Usage rights often change the fee.
How much does influencer marketing cost in India?
There is no standard rate card. Cost depends on four things:
Creator tier: nano and micro creators cost far less per post than macro creators and celebrities.
Format and platform: a YouTube integration usually costs more than an Instagram Story.
Usage rights and exclusivity: paid-ad rights and category exclusivity add to the fee.
Agency model: a managed campaign adds a management fee or retainer; a platform charges a subscription. Qoruz's platform, for example, is priced upwards of ₹10 lakh a year.
Ask every shortlisted agency for a sample budget split between creator fees, management fees and production. It's the easiest way to compare quotes fairly.
Types of influencer campaigns brands run in India
Micro and nano campaigns: many small creators in a niche or city, strong on trust and cost per engagement.
Macro and celebrity campaigns: fewer, bigger names for launches and mass awareness.
Regional campaigns: creators in Tamil, Telugu, Marathi, Bengali and other languages for audiences English content misses.
UGC programmes: creators make content that the brand runs on its own channels and ads.
Performance campaigns: trackable links, codes and app installs, with fees sometimes tied to outcomes.
Product launches: reviews, unboxings and tutorials timed to a launch window.
FAQs
Which is the best influencer marketing agency in India?
There's no single best; it depends on your goal. For D2C brands that need creators tied to sales, a performance-led agency such as UnAverage fits. For regional scale, Chtrbox or One Impression. For outcome-based pricing, Kofluence. For in-house data, Qoruz.
What is the difference between an influencer marketing agency and a platform?
An agency's team plans and runs campaigns for you. A platform gives your team software to find, analyse and manage creators yourself. Hybrids offer both.
How much does an influencer campaign cost in India?
It depends on creator tier, platform, format, usage rights and whether you pay an agency fee or a software subscription. Ask for a budget split between creator fees, management and production to compare quotes.
Are micro-influencers better than celebrities?
For niche audiences, trust and cost per engagement, micro and nano creators often perform better. Celebrities make sense for mass launches where reach and recall matter most.
Do influencers in India have to disclose paid posts?
Yes. ASCI's guidelines require paid or gifted content to carry a clear disclosure label. A good agency briefs creators on this and checks posts before they go live.
How do brands measure influencer campaign ROI?
Match the metric to the goal: reach and views for awareness, engagement rate for content, and tracked links, discount codes or app installs for performance. Agree these before launch.
The bottom line
Shortlist by model first, then by specialisation. If you need a team, compare the full-service agencies on category experience. If you need data, trial a platform. If you need both, look at the hybrids.
Whatever you pick, insist on three things: transparent creator vetting, reporting agreed before launch, and clear usage rights.